The new criteria for advertisement of the digital token portal service providers or the issuers and offerors of digital tokens

On 27 November 2024, the Office of SEC has announced its Notification regarding the detailed criteria concerning advertisement of the digital token portal service providers or the issuers and offerors of digital tokens (“Notification”).
According to the Notification, the digital token portal service providers or the issuers and offerors of digital tokens shall provide a warning, which gives rise to awareness and understanding of the associated risks of the investors before they invest their money in digital tokens, and that shall be in accordance with the criteria including:


(1) a warning shall state a complete information concerning risks or restrictions of digital tokens;
(2) a warning shall be presented in a format that is clear and noticeable by using a color, which is different from a color of the background of such advertisement, or using bold text, including the size of the warning letters shall not be smaller the majority of the letters contained thereon;
(3) a warning shall be shown for the whole period of advertisement; and
(4) the language of warning shall be in the same language used in advertisement of digital tokens and such warning shall contain the content required.

As announced, the Notification will become effective since 16 December 2024 onwards.